Yuvin Esports announces Tata Motors as Title Sponsor of Yuvin Valorant Invitational
Yuvin Esports announces Tata Motors as the title sponsor for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from September 2 to 5, 2021. This partnership also marks the entry of the country’s biggest automobile manufacturing company Tata Motors into the Esports domain.
Sharang Naicker, CEO & Founder of Yuvin Esports says, “One of the most premier and established automobile companies, Tata Motors is entering into Esports. The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in. Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’ it is a perfect time for the grand entry into ‘esports.”
The competition will feature India’s top eight Valorant teams battling it out in a single-elimination format for a prize pool of INR 1 lakh. The teams will be contesting in a best-of-three format while the grand finale will have a best-of-five format on September 5.
Yuvin Esports’ this invitational Valorant Tournament is an engagement with Tata Motors that will coincide with the recently launched all-new Tata Tiago NRG. “Tata Tiago NRG is a perfect car to own for our young, dynamic, tech-savvy Esports enthusiasts. We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of Esports. This is the first of many events we have planned for the massive Esports enthusiasts’ community. With your love and support, we are sure to build an immensely respected brand,” adds Sharang Naicker.
“Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the Esports Arena. The Indian Esports industry is growing at a very fast pace and is becoming a preferred choice of entertainment for young millennials and Gen Zs. At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field,” says Nikhil Kurian, Head – Digital Marketing, Tata Motors, Passenger Vehicle Business Unit (PVBU).
RedBull is an official Energy Drink Partner of the Yuvin Valorant Invitational Tournament. The tournament will be streamed live on Yuvin Esports’ YouTube channel in English as well as in Hindi.
The eight invited teams are:
- Team T69
- Enigma Gaming
- Team Cohesion
- Reckoning Esports
- Team XO
- ForceOne X LegStump Esports
- Team Valor
- True Rippers Esports
Read Also : RIOT GAMES, SOUTHEAST ASIA ONBOARDS SPORTFIVE, A GLOBAL SPORTS MARKETING AGENCY
Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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