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Xbox partners with England’s Football Teams to promote inclusivity and accessibility

Xbox partners with England’s Football Teams to promote inclusivity and accessibility

Xbox has now become the Official Gaming Partner for England Football Team. The partnership has the tagline ‘When Everyone Plays, We All Win‘. It is a multi-year partnership that aims to promote inclusivity and accessibility.

Xbox and The FA have a shared vision of inclusivity in play, the announcement says. Microsoft wants to promote grassroots gaming campaigns with The FA.

“At Xbox, we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football”, said Marcos Waltenberg, Director of Global Xbox Partnerships.

In The FA we see a tremendous organization which has the same drive and ambition to empower people as we do at Xbox. Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.

The partnership covers the following:

  • Men’s Football (Three Lions)
  • Women’s Football (Lionesses)
  • Esports(eLions)
  • Wembley Stadium & the St George’s Park training ground.

Kathryn Swarbrick, The FA’s Commercial and Marketing Director, said: “We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values. Gaming is loved and embraced by fans across the world, and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football. ‘When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.

She further added, “As a not-for-profit organization, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.

Microsoft also mentioned that they will be revealing further details about upcoming activities and fan

Further details of upcoming activities and how fans can get involved with the partnership will be announced in the near future.

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