Storms, Halfbrick partner to convert mobile games into Social Instant Games’ format
Storms and Halfbrick Studios unveil their partnership. The partnership is subjected to convert mobile games – Fruit Ninja and Jetpack Joyride – into social instant games’ format with original core gameplay and assets.
While the smartphone penetration rate continues to rise in the developing world, mobile internet connectivity access levels remain below a third for the emerging markets. Storms notifies that its mission of making mobile games accessible to 7 billion mobile users worldwide will have the poorly connected demographic within emerging markets to get access to top marquee games, whereas the young and older demographics from developed markets with digital literacy gaps can play games on a web platform without having the need to download from app stores.
The team is also in the works of incorporating a social element for Halfbrick classics within its instant gaming ecosystem to further enrich gaming communities’ overall experience. Fruit Ninja and Jetpack Joy Ride fans will get to participate in tournament modes to compete on their scores. Both games will be made available in April 2021 on Storms’ social instant gaming Android app and web platform, as well as partner platforms in emerging markets.
David Yin, CEO of Storms says, “2020 was a year that brought gaming to the forefront for game developers around the world. As we continue to advance into 2021, collaborations such as this partnership with Halfbrick Studios are critical cornerstones for Storms to make the game experience inclusive. We are extremely proud to elevate emerging markets’ mobile gaming experience to the highest standards through frictionless gaming on marquee titles combined with social play elements.”
Shainiel Deo, CEO & Founder of Halfbrick Studios says, “This joint-partnership with Storms to develop next-gen instant games is a game-changer to original games’ player longevity, and reinforces our mission to make mobile games easier to discover and to play.”
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