Razer launches a chewing gum for gamers

Respawn, the lifestyle brand by Razer has teamed up with ‘5 Gums’, from Mars Wrigley to launch a new edible product, a chewing gum.

The gum is called ‘RESPAWN by 5’ and has a tag line “CHEW. FOCUS. WIN.” It is a low-cal sugar free gum packed with green tea extracts and B vitamins, and is said to elevate mental focus and boost reaction speed of players.

The gum comes in 3 flavours, Cool Mint, Pomegranate Watermelon and Tropical Punch.

Razer claims, “An extensive amount of R&D went into designing this product”. Razer conducted in-home sessions where information on daily regimens, gaming schedules, snacking habits and general interests of gamers was gathered.

According to a press release by Razer, RESPAWN collected quantitative and qualitative data both internally and through resources at Mars Wrigley, as a part of early product development.

RESPAWN and Mars Wrigley’s 5 gum team had also organized focus groups and taste tests for product validation, where they studied the habits of gamers and their product consumption while gaming, to determine the best form factor, ingredients, and taste for the product. The company then adjusted and perfected the final product based on the results of the studies.

“RESPAWN was created to address the clear market for food and beverage products in gaming that help players maintain focus and mental agility during gameplay, without the intense rush provided by many energy products,” stated Sean Driscoll, Senior Product Evangelist for Respawn Ltd.

“Finding an innovative way to service new and existing customers, and uniquely so within the gaming space, is one way we continue growing our gum business, maintain our leadership and demonstrate expertise,” said Flip Block, Global Brand Director at Mars Wrigley

He further added, “It was an easy decision to align with Razer and RESPAWN’s existing drink mix line to develop this product and satisfy a new market with RESPAWN by 5.”

The gum was launched on September 8th and is available on Razer’s official site for US$2.99 per 15-stick pack and for US$27.99 per 10 packs(150 pieces).

Respawn had also launched a performance drink for gamers last year. Who knows what they will launch next.

Team Dignitas, an esports organization who is partnered with RESPAWN, tweeted out about the product, calling it ‘The Official Gum of Dignitas’.

In 2020 so far, we’ve seen NVIDIA launch a new range of RTX series GPUs, AMD launch custom bikes, Intel introduce a new logo and now Razer launch a chewing gum for gamers. Weird yet exciting times in the gaming and esports industry.

View Comments (27)
  • Excellent post. Keep posting such kind of
    info on your blog. Im really impressed by your blog.
    Hi there, You’ve done a fantastic job. I will certainly digg it and personally suggest to
    my friends. I am confident they’ll be benefited from this site.

  • Aw, this was a very good post. Finding the time and actual effort to
    generate a really good article… but what can I say… I hesitate a
    lot and never seem to get nearly anything done.

  • Howdy! Do you know if they make any plugins to
    safeguard against hackers? I’m kinda paranoid about
    losing everything I’ve worked hard on. Any tips?

  • This is the right webpage for anybody who hopes to find out about
    this topic. You realize so much its almost hard
    to argue with you (not that I personally will need to…HaHa).

    You definitely put a brand new spin on a topic which has been discussed for decades.
    Great stuff, just excellent!

  • Spot on with this write-up, I really believe that this
    web site needs much more attention. I’ll probably be returning to read more,
    thanks for the advice!

  • It’s amazing to pay a quick visit this site and reading the views of all mates
    concerning this paragraph, while I am also keen of getting know-how.

  • Ahaa, its fastidious dialogue on the topic of this paragraph here at this web site,
    I have read all that, so now me also commenting here.

  • I have been browsing online greater than three hours lately, but I never discovered any interesting article like yours.

    It is pretty value enough for me. Personally,
    if all web owners and bloggers made just right content material as
    you probably did, the web will probably be much more useful than ever before.

  • I enjoy what you guys are up too. This type of clever work and reporting!
    Keep up the good works guys I’ve added you guys to our blogroll.

  • Hi! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing months of hard work due to
    no back up. Do you have any methods to prevent hackers?

  • Hello everyone, it’s my first pay a quick visit at this website,
    and piece of writing is really fruitful for me, keep
    up posting such content.

  • This design is steller! You definitely know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more than that, how you presented
    it. Too cool!

  • Magnificent beat ! I would like to apprentice whilst you amend your site, how could i subscribe for a weblog web site?
    The account helped me a acceptable deal. I have been tiny bit familiar of this your broadcast provided
    vivid transparent idea

  • Woah! I’m really enjoying the template/theme of this website.
    It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance”
    between user friendliness and appearance. I must say you have done a superb job
    with this. Additionally, the blog loads extremely quick for me on Chrome.
    Superb Blog!

  • 221173 330099 There are some intriguing points in time in this post but I dont know if I see all of them center to heart. There is some validity but I will take hold opinion until I appear into it further. Very good write-up , thanks and we want a lot more! Added to FeedBurner as nicely 560849

  • 556443 671967This sort of considering develop change in an individuals llife, building our Chicago Pounds reduction going on a diet model are a wide actions toward generating the fact goal in mind. shed weight 287531

  • 933605 219733I havent checked in here for some time as I thought it was acquiring boring, but the last couple of posts are fantastic quality so I guess Ill add you back to my everyday bloglist. You deserve it my friend 595167

  • 391289 965316The vacation trades offered are evaluated a variety of inside the chosen and just good value all about the world. Those hostels are normally based towards households which youll uncover accented via charming shores promoting crystal-clear fishing holes, concurrent of ones Ocean. Hotels Discounts 228260

  • 397637 627721Excellent read, I just passed this onto a friend who was performing some research on that. And he truly bought me lunch since I found it for him smile So let me rephrase that: Thank you for lunch! 449850

Leave a Reply

Your email address will not be published.

© 2021 Hemito Media Pvt Ltd.
All Rights Reserved.
Scroll To Top