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LIVE sports gaming platform PlayCKC raises $200K in seed funding

LIVE sports gaming platform PlayCKC raises $200K in seed funding

Focused on sports fans’ real-world behaviour, PlayCKC is building a live sports gaming platform that caters to a fan’s need to engage during live action.

Initially launched for Cricket where the number of predictions has skyrocketed to more than 9,35,000, the fan-focussed gaming platform plans to bring in live gaming for Football during the Football World Cup later this year.

PlayCKC in a brief span has registered more than 50,000+ gamers, appealing to everyday sports fans who are looking for relatable gameplay. 

In the exciting age of sports gaming, PlayCKC has built distinctive and non-intimidating formats called PREDICT AND SELECT. PREDICT offers a simple MCQ format where a fan gets to make predictions during a match. The questions are generated on the go, based on LIVE data. This unique offering is powered by PlayCKC’s proprietary question engine. SELECT is a simplified fantasy format where a fan is required to pick just six players, without constraints. 

PREDICT is free to play while SELECT has both free and real-money gaming versions. Even in the free versions, gamers can redeem their winnings for reward options such as gift cards and vouchers. PlayCKC’s current reward partners include Amazon Pay, Swiggy, and Xoxoday. 

Founded by Swapnil Manish, Anuradha Sinha, and Sanket Khemuka, PlayCKC was one of the four startups that were selected in the first sports-tech cohort by India Accelerator and JSW Sports. Both JSW Sports and India Accelerator are strategic partners and have an equity stake in the company.

Swapnil Manish, co-founder & CEO says, “We, at PlayCKC, are creating a new segment of sports gamers as we strongly believe that sports fans deserve gaming beyond traditional fantasy sports. PlayCKC caters to sports fans’ need to engage during live action. The first round of investors is the most special lot as they show faith in a startup’s belief at a very early stage. It’s such a delight to welcome FreeFlow Ventures and all the other co-investors to this “band of believers”. We will use the funds to achieve a better product-market fit and build and retain our core team.”

Aaquib Hussain, Founding Partner at Freeflow Venture Builders, the Lead investor at PlayCKC, says, “In an age where immersions are key for conversions and platform experience is the key to stickiness, PlayCKC is the closest bet to continual player experience in the most future proof manner possible. Our bets on the founders and the culture are a manifestation of our achieved clarity with their vision, execution, and cumulative abilities. Here’s wishing a people approach of Growth with the needed transparency in the sports gaming space!” It is noteworthy that Freeflow Venture Builders has committed 79 crores of investments in promising startups.

Mona Singh, Co-founder of India Accelerator also said in a statement that “To promote technology in the Indian sports ecosystem, we partnered with JSW Sports last year and identified PlayCKC as a new-age sports gaming startup in our sports tech cohort. We recognise the need for responsible gaming companies in the continuously emerging sports gaming industry. PlayCKC fits in perfectly with its mission to offer fan engagement that aligns with the real-world behavior of sports fans”.

India’s online gaming market is expected to grow to $7b+ in 2026.  Innovations in sports gaming promise to make the space exponentially exciting for sports fans.  With technology and gameplay that focuses on building live engagement for everyday sports fans, PlayCKC is here to disrupt the space.

Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.

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