NODWIN, PVR partner to launch In-Cinema esports tournament in India

PVR and NODWIN Gaming, South Asia’s leading Esports company, announce their partnership to launch India’s first In-Cinema Esports live tournaments together. The tournament will commence with the popular game ‘Battlegrounds Mobile India (BGMI)’ and going forward would include games from different genres. Gamers and gaming enthusiasts across the country will be able to participate in Online Esports Cups and In-Cinema tournaments with separate prize pools for each city.

This initiative is expected to fast track esports entertainment’s growth trajectory in India by combining the appeal of esports gaming with the magic of big-screen experience. The quarter-final, semi-final and finals of the cups, in each participating city, will be broadcasted in select PVR Cinemas, along with the live streams on various digital platforms, including NODWIN Gaming’s Facebook page , Youtube channel & PVR mobile app.   

“NODWIN Gaming has always emphasized the importance of reinforcing grassroots development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroots ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers. This in turn paves the way for the collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring an action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership”, says Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, shares Sanjeev Kumar Bijli, Joint Managing Director, PVR.

“Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports ecosystem, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. NODWIN team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative” comments Kamal Gianchandani, Chief of Strategy, PVR. 

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Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.