NODWIN Gaming acquires 100% stake in Planet Superheroes to offer its global merchandise to fans
NODWIN Gaming announces the acquisition of Planet Superheroes, a comic, pop culture and superhero merchandising retailer. This new addition will enable NODWIN Gaming to offer iconic global merchandise to the millions of youth who engage with NODWIN Gaming via its immensely popular IPs such as India Premiership, VCC, NH7 and DreamHack. NODWIN will also expand on the current offerings of Planet Superheroes by exploring partnerships with global publishers like KRAFTON, Gameloft, Riot Games etc., to create innovative and locally relevant merchandise and licensing offerings on games like BGMI, Valorant, PUBG PC, Asphalt, CSGO, etc., that have become household names.
Planet Superheroes (PSH) is a tech-enabled, omnichannel brand that retails licensed character merchandise or ‘Superhero Merch’ as it is popularly known. PSH offers officially licensed merchandise from Marvel, Warner Bros, Disney, Viacom Networks, Cartoon Network, Fox Studios, Hamleys and Toys R Us, among others. The variety ranges from action figures, collectables, toys for kids, fashion & home accessories, stationery and apparel.
Over the last year, Planet Superheroes has also built its proprietary social commerce engine that it will integrate with NODWIN’s in-house assets to create a first-of-its-kind ‘Influencer-First’ merchandising engine.
“The Indian gaming and esports industry has witnessed a metamorphic rise in its fan base in recent years. The acquisition of Planet Superheroes will enable NODWIN Gaming to have another strategic touch-point with fans that celebrate a common love for all things gaming, pop culture and esports. We believe in increasing the existing offering of global brands to include mega tournaments, Games and even the popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth and others,” comments Akshat Rathee, Founder and MD, NODWIN Gaming.
“There is huge untapped monetization potential for gaming companies via merchandising and we share a common vision in realizing this potential with PSH joining NODWIN. I believe we will get two immediate wins, a larger consumer base for our existing IPs and a new supply of licenses and partnerships in the gaming industry. I have known Akshat since we met on a Comic-Con panel discussion a few years ago and am very excited to join hands to leverage the talent and influencer access that NODWIN can provide us,” shares Jaineel Aga, Founder and CEO of PSH.
NODWIN Gaming announces that this acquisition adds to its recently acquired minority stake in new-age digital media organization Rusk Media and the acquisition of the gaming and adjacent IP business of OML Entertainment, taking on the BACARDI NH7 Weekender music festival IP, the YouTube fan Festival and gaming talents like Samay Raina and Tanmay Bhat.
Read Also : SKYESPORTS UNVEILS GRAND SLAM 2022 FEATURING A $40,000 PRIZE POOL SPLIT BETWEEN VALORANT, BGMI
Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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