Games24x7 launches 14-film ad campaign for My11Circle featuring cricket icons
Games24x7 unveils a new campaign for its fantasy platform My11Circle featuring cricket icons like Sourav Ganguly and VVS Laxman and young talent Shubman Gill and Ruturaj Gaikwad. The 14-film ad campaign is designed and created by The Script Room.
The campaign titled ‘India ka Sabse Bada 1st Prize’ creates witty scenarios to demonstrate how every prize will look smaller in front of the humongous reward offered on My11Circle platform. The cricketing stars will be literally seen in larger-than-life avatars. The campaign will go live on Start Sports and Hotstar along with digital roll-outs on Instagram, YouTube, and Facebook.
Speaking on the launch of the campaign, Saroj Panigrahi, Vice President, My11Circle says, “My11Circle has emerged to be one of the top fantasy sports platforms in India witnessing 100 percent growth in user base last year. This is a testimony of our commitment to provide intuitive and personalized gaming experience to the players and rewarding their skill and passion for the game.”
He further adds, “As we are nearing the IPL’22 edition, we are very excited to launch our new ad campaign featuring a mix of legendary and young cricketing talent. Through such initiatives, we hope to boost our engagement with cricket fans in India and harness the potential of fantasy sports in the country.”
Since its inception in 2019, My11Circle has witnessed tremendous growth backed by its focus on democratizing the fantasy sports ecosystem. The company has constantly innovated as per the changing consumer trends and offers an unparalleled gaming experience for all cricketing fans.
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Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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