Irony Inc. to host INR 1 Lakh Free Fire Tournament
Irony Inc. is hosting its first esports tournament in India – The GamerzArena x Circuit Free Fire Open. This tournament is in partnership with Alpha Esports Tech Inc. (“Alpha Tech”) and Garena. The tournament will be hosted on Alpha Tech’s online platform – GamerzArena and will witness 48 teams battle it out for a prize pool of INR 1,00,000 (Indian Rupees One Lakh Only).
The tournament will begin on the 25th of February with League Qualifiers and have its Grand Finale on the 28th of March. To register, teams will need to visit the official site.
“Esports viewership and fandom are rising much faster than any traditional sport in the world today, yet, as things stand, the biggest brands are missing out on India’s esports revolution“, said Ankit Bhatia, co-founder of Irony. “This tournament is our first step to change that – By bringing together teams, fans and data on a single stage, we intend to make esports more understandable to the Indian marketer”.
Irony co-founder Tushaar Garg added “Predicated on providing creativity, access and service to marquee publishers operating in the Indian market, we are excited to announce our first of many initiatives with Garena and look forward to deepening this relationship.“
The tournament also marks Alpha Tech’s first foray in the India market. “Hosting mobile esports tournaments exclusive to the Indian market is an exciting way for us to increase our footprint in this rapidly growing market,” said Alpha Tech CEO, Matthew Schmidt. “Our partnership with Irony will see us host a variety of tournaments in India and ultimately lead to an increase in our user base for GamerzArena.”
Disclaimer: Information mentioned here has not been verified or endorsed by The Gaming Reporter and is in accordance with the press release shared by the company or their appointed representatives.
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