In conversation with Saumya Singh Rathore, Co-founder of WinZO Games
Saumya Singh Rathore led the launch of ZO Rooms along with her current Co-founder, Paavan and later teamed up with him to launch WinZO Games. WinZO is a mobile Vernacular Social Gaming Platform in India. It is available in 10 regional languages of India.
The Gaming Reporter – With the Internet population becoming older and more and more users coming from semi urban and rural areas, do you think the next level of growth propulsion in Indian gaming industry will come from Bharat while gaming companies face challenges like less paying users and cultural barriers?
Saumya Singh Rathore – Absolutely! More than 90% of our traffic comes from tier2/tier3 towns of Bharat. More than 50% of them are doing their Digital Transaction first time while paying for the game – which kind of invalidates that gaming cos may face less paying users. We have been able to achieve that with the Micro-transaction model where our users can play games of as low as Rs. 2.
This category of audience has been driving for the gaming industry since 2016, with the launch of Jio. Affordable data, availability of cheap smartphones and launch of Digital India plan by the government led to the boost in numbers of online gamers/players.
We at WinZO localised the content on the platform by offering 10 languages, resolving the language barriers for Bharat. Our app is being adopted by 80% non-English speaking users. WinZO’s micro-transaction backed business model with 100M+ payments happening every month has proven to solve these challenges on a bigger scale.
TGR – What genre of gaming is preferred by the Bharat population? Can you help us broadly profile this gaming audience with specific data pointers?
SSR – Bharat online gaming market currently stands at USD 290 million and is poised to grow beyond USD 10 billion by 2021. The audience is so diverse that quality content gets trending.
Casual and Arcade games such as Bubble Shooter, Candy Crush, Metro Surfer, etc. is a match for all groups and are always a go to games for quick entertainment. Action/First Person Shooting Games have been generally used only by younger audiences till now – but we have seen a huge learning curve in mature audiences – and now it is being picked by users across the ages.
Interestingly, we have never seen users sticking to one genre of the game on our platform. That is the beauty of being a platform, right? Users can easily switch to a new genre and try it out.
TGR – With such widespread presence and following of Esports, do you think the industry now needs a specialised regulatory body of its own?
SSR – Esports is here to stay and is only going to get bigger with increasing awareness. The industry is still at a very inception stage in India though. Several self-governing federations have been proxying in for regulatory bodies – such as IFSG for Fantasy Sports. I think we are still at least 2 years away from that need.
TGR – How is WinZO ensuring the community plays more responsibly? Since WinZO is tapping the Bharat population, what kind of awareness campaigns has the brand undertaken with regards to Responsible Gaming?
SSR – WinZO has ensured responsible gaming on the platform since day one. We have implied multiple checks on the platform, such as WinZO warns a player when the time spent on the app exceeds more than 2 hours, If a player loses more than 5 matches/games consecutively on the platform he is encouraged to do free plays/tutorials of the game/format and not allowed to participate on the platform for paid games for next couple hours.
The idea is not to give obstructions to the users. Goal is to make user not get carried away and make sure it’s a win win for both Users and WinZO.
Ahaa, its pleasant dialogue on the topic of
this post here at this webpage, I have read all that, so at this
time me also commenting here.
Do you have any video of that? I’d want to find out more details.
Hello there I am so glad I found your blog page, I really found you by accident,
while I was browsing on Bing for something else, Regardless I am here now and would just like to say cheers for a marvelous post and
a all round interesting blog (I also love the theme/design),
I don’t have time to look over it all at the minute but I have book-marked
it and also added your RSS feeds, so when I have time
I will be back to read a lot more, Please do keep up the fantastic work.
From the Indian Premier League to the T10 competitions in Sweden and St.
Lucia — everything’sthere.
Also visit my web siute … more info
You’d also reauest a full self-exclusion from any of the on the internet casinos in Arizona.
Also visit my homepage :: 토토사이트검증
PYEONGCHANG, South Korea — One of the most mysterious locations at
any of the Olympic venues here has been noot possible too ignore.
Heree is my webb site 바카라사이트
All oof thhe guides we give are written in plain English, so you will
not get more info stuk
with needless jargon or
The Magicql Box multimedia ffountain show consists of the huge cube method and the fountain.
my blog :: 카지노사이트
Instead of offering cash for producing a deposit, players
get more info
money for registering a neww player account.
Eucalyptus purifies and freshens the air and disinfects surfaces, while lemon improves mood.
Also visit my websige – 스웨디시 할인정보
Barista FIRE is a extra accessible wayy to quick-track FIRE and leave function earlier.
Stop by my homepage … 마사지알바
I delight in, cause I discovered just what I used
to be looking for. You have ended my four
day long hunt! God Bless you man. Have a great day.
Bye
It is a straightforward, bottom-up option that would gve applicants the power
to refuse.
Here is my blog; 여자 알바
The light of the diffuser can also be controlled and dimmed based on your preference.
my web blog; 경남 스웨디시
palliative care tto be in handle off their therapy,” they added.
Also visit my wehsite 스웨디시마사지
Games such as keno, board games, and scratch cards are also included in the list – so that you can make the most
out of them.
Also visit my page – website
Sudden and unepected incidents, like hospital bills or car
or trucdk repairs, are inevitable.
Allso visit my web blog – 연체자대출
Final but not least, we looked forr payday loan providers that treat their users respectfully.
Take a look at my page – 대출
Considering the fact that then, PointsBet has announced
a further partnership, with the University of Maryland.
my site … 안전토토사이트
The Anantara Riverside Bangkok Resort has not too long ago
announceed the opening of BDMS Welllness Clinic Retreatt situated inside
the resort’s lush territory.
Take a look at my blog :: 스웨디시
magnificent put up, very informative. I ponder why the opposite experts
of this sector do not realize this. You must continue your writing.
I am confident, you’ve a great readers’ base already!
All Online Slots games have a viirtual reel that determines
no matter whether you win or not.
my blog … 온라인바카라
We dedicate our efforts to delivering you with very siimple and handy alternatives.
My web blog … 대출정보
Extend and improve your corporate & commercial item offering emplohing Bottomline’s BaaS / SaaS solutions.
my page: web page
For numerous retirees, their house is amongst their largest mpnetary assets
in retirement.
my web blog 밤알바
Essentially, eChecks are like any other kind of electronic payment.
my web page: get more info
“It’ll be even tougher to uncover peeople who are prepared to
do away ith their other jobs and serve in the legislature.
Feeel free to visit my website; 여자밤알바
If you have a good credit score, you may well qualicy for
private loans wwith an interest price as low as
ten%.
Check out my page; 부동산대출
chamomile oil was applied for the aromatherapy massage in one particular
oof the research,
Feel free to surf to my web page:스웨디시 감성마사지
Each little app project should be completed inside a specified
timeframe.
My web blog: 동행복권 스피드키노
Magnificent website. Plenty of useful information here. I am sending
it to some friends ans additionally sharing
in delicious. And of course, thank you to your sweat!
Depending on the massage therapist, having said that, a chair massage can serioussly get the tension out of your uplper physique.
Feel free to surf to my web blog 태국 마사지
Its Serenity Spa boasts a 20-metre pool with a massage station and it
has a black granite steam space with amethyst ccrystal a
sauna with quuartz crystal outdoor hot tubs
a fitness studio and hydrotherapy pool.
My site :: 스웨디시 이벤트
As opposed to the a lot of states that prohibit betting on nearby
colleg teams, Oregon’s ScoreBoard app is for betting on the pros only.
my blog post: 파워볼
There’s no proof to back upp any off the health claims made about raindrop therapy.
Also visit my website: 스웨디시마사지
One more plus is that rates as low as five.94% are accessible, if you sign up for autopay.
Herre is my homepage 대환대출
Yes, you can simply apply for a private loan to consolidate debt.
Here is my site – 전당포대출
I want to be capabe to make a decent living and have
some say about the wages thwt I’m earrning — even as a nonregular
worker.
Also visit my web page … 밤알바
Wow, amazing weblog layout! How long have
you been blogging for? you make blogging look easy.
The total look of your website is great, let alone the
content!
With CasinoIn, you can expect a welcome bonus of up to
₹200,000.
Also visit my page :: website
Evangelical Focus is a news and opinion platform that brings together Christians from across Europe and other components oof the planet.
Here is my web-site – 밤알바
You can participate in severral of these gmes with reside hosts as properly.
Here is my website: 바카라
She fell in like with hip hop in middle school and became determined to grow to be
a rapper in college, which her parents opposed.
Stop by my web-site; 란제리알바
It has a 10x rollover requirement when youu play casino games for
actual revenue.
My page … 우리카지노
21717 443233I discovered your site site online and check several of your early posts. Maintain on the top notch operate. I just now additional your Feed to my MSN News Reader. Looking for forward to reading a lot much more from you discovering out later on! 505054
Yesterday, while I was at work, my cousin stole my apple ipad and tested to see
if it can survive a thirty foot drop, just so she can be a youtube sensation. My iPad is now destroyed and she has
83 views. I know this is completely off topic but I had to
share it with someone!
Hello there, You have done a fantastic job. I will certainly digg it and personally suggest to my friends.
I’m sure they will be benefited from this web site.
I’m gone to inform my little brother, that he should also pay a visit this weblog on regular
basis to get updated from most up-to-date reports.
Saved as a favorite, I love your web site!
It is appropriate time to make some plans for the longer term and it’s
time to be happy. I have read this submit and if I may I want
to counsel you some fascinating things or tips. Maybe you could write next articles referring to this article.
I desire to read even more things about it!
Everyone loves what you guys are usually up too. This type of clever work and
reporting! Keep up the very good works guys I’ve added you guys to my own blogroll.
Pretty part of content. I just stumbled upon your
site and in accession capital to say that I acquire in fact loved account your weblog
posts. Any way I will be subscribing for your
feeds or even I achievement you get entry to constantly rapidly.
I pay a visit everyday some websites and blogs to read posts, however this web site offers
feature based posts.
Your posts always have a lot of really up-to-date information. Where did you come up with this? Just stating that you are very imaginative. youubbe.me
ambient
It’s the best time to make some plans for the future and it’s time to be happy.
I’ve read this post and if I could I want to suggest you some interesting things or tips.
Maybe you could write next articles referring to this article.
I desire to read even more things about it! You can see similar: sklep online
and here najlepszy sklep
Hi there i am kavin, its my first occasion to commenting anywhere, when i read this article
i thought i could also make comment due to this sensible post.
I saw similar here: ecommerce and also
here: najlepszy sklep
This is very interesting, You’re a very skilled
blogger. I have joined your rss feed and look forward to seeking more of your fantastic post.
Also, I’ve shared your web site in my social networks!!
Wow, marvelous weblog layout! How lengthy have you ever been running a blog for?
you make blogging look easy. The overall glance of
your web site is wonderful, let alone the content material!
You can see similar: sklep
and here najlepszy sklep
It’s very interesting! If you need help, look here: hitman agency
Genuinely no matter if someone doesn’t understand afterward
its up to other visitors that they will help, so here it happens.
I saw similar here: sklep internetowy and also here: dobry sklep
I constantly emailed this web site post page to all my associates, because if like to
read it next my contacts will too. I saw similar here: Ecommerce