In conversation with Green, Chang-Ching Lin, Regional Marketing Manager of MSI
The Gaming Reporter – How has Indian Gaming Market treated you so far financially and otherwise?
Green Chang – India is one of our key markets as the past three years have seen a huge growth in the gaming industry with major tournaments taking place here. We have been hosting over 200 offline events across India in the past two years. MSI has been providing a stage for fun tournaments as well as informational technical education in universities and aims to create an engaging and immersive experience for all its users.
TGR – According to the global Digital Content Creation market research, the size of the content creator industry is projected to grow at a CAGR of 9.1% between 2020 to 2025. How does MSI which is a trailblazer and top brand in digital content creation aims to leverage it in a market like India where content creation after competitive play is becoming a favourable trend for millennials?
GC – India now has the second highest number of internet users behind China due to which internet data usage increased dramatically as access cost decreased and this has really helped the budding Content creators to exhibit their talent on social media.
We believe there was a need for such laptops in the India market as most of the millennials are using these machines for editing pictures and videos; and with so much content in the market, every millennial wants to be the best and post content which is appreciated by everyone. Not just people on Instagram or Facebook but even the emerging YouTube creators need a specific kind of machine to edit their high-quality videos, and they need to do it quickly without waiting for the progress bar to reach 100%. These laptops need to have certain specific requirements for being able to edit videos without a hiccup.
Therefore, to meet these heavy-duty tasks, we launched the ‘Content Creation’ series of laptops, especially designed for content creators. The new product line-up starts from INR 59,990 and goes up to INR 2,69,990. The line-up includes 15 laptops across 3 series; namely Creator, Prestige and Modern and series and we have a positive outlook in terms of response from the Indian consumer.
TGR – How much of an advantage does the Indian demographics play for the growth of gaming giants like MSI considering that the country’s largest portion of population is young, with 40% of the population under the age of 40?
GC – As per industry estimates, the market value of India’s gaming industry was around 62 billion Indian rupees in 2019, and is likely to go up to over 250 billion rupees by 2024. The industry has been evolving at a rapid pace in the country, and this is majorly contributed by the young population of India.
The market is growing exponentially and we see this as a beginning for bigger things in store. The gaming market in India is slowly and steadily on the rise. This is driven by the demand from millennia’s and the progression from playing on smartphones to dedicated gaming laptops. The PC gaming segment has witnessed an increase primarily driven by accessible, affordable and easily available gaming devices which are better than before.
We have witnessed a double-digit growth in India ever since we have entered. While there has been a 10% growth in the segment globally, the Indian market is growing ten times faster. By understanding what are consumers need, we are able to bridge the gap and get them the technology they are looking for to up their game. MSI recently launched the 10th generation laptops of gaming and also expanded the content creation series with the launch of the Creator 17, the world’s first laptop to come with a Mini LED display.
TGR – What has been the biggest advantage and the biggest difficulty operating in a market like India? And how are you handling the hurdles altogether?
GC – The gaming ecosystem in India is still maturing and budding gamers need support to develop their skills. They are always on the lookout for proper equipment. Having said that, it is very encouraging to see that the industry is focusing on promoting e-sports competitions. We witnessed the first PUBG Mobile India Series 2019 in Mumbai recently and more big tournaments including DreamHack & ESL One are on the cards.
We have seen a similar trend with the content creators as they are thousands of people showcasing their talent and the passion to create on YouTube. Hence, India has become Youtube’s second biggest market.
India is such a big country and has a diverse set of consumers, so to find consumers real demand is a challenge for us. We have been investing in research and engaging with consumers on a regular basis to understand them better.
TGR – How has been the response from the gamers and the market so far towards the new series of next-gen gaming laptops, NVIDIA GeForce RTX 2080 Super and Max-Q design which you have unveiled in India?
GC – MSI has been the first brand to bring NVDIA’s new platform to India. However, due to the lockdown, the market was sealed for two months and product availability was a bit of an issue. But at the same time, we have been receiving a lot of inquiries on social media, asking for the availability and we are very excited to finally deliver the new products to our consumers in India.
TGR – Do you see gaming smartphones as a threat to hardcore gaming laptops at all? What do you have to say about this new generation of PUBG patrons and the scope it drives for a brand like MSI?
GC – Mobile gaming is currently estimated to be over 50% of the overall gaming segment. As per a joint report by KPMG and Google, the online gaming industry in India is expected to reach $1 billion by 2021. With the increased internet penetration in the country, the popularity of online gaming is spreading to smaller towns and cities. These cities are also contributing significantly to the growth of gaming equipment sales in the country.
We however, see this as more of an opportunity rather than threat for gaming brands like ours as we are now witnessing that many Indian players are developing good e-sports skills from an early age. While we see a lot of people playing PUBG on their smartphones, it’s more for consumers who are on-the-go and looking for entertainment but at the same time a lot of consumers depend on MSI products to have the best gaming experience as we have very advanced technology, unrivaled performance and outstanding design.
We also have the built-in MSI App player which helps the user play his favorite game seamlessly on the big screen with comfortable keyboard, mouse and controllers.
With more opportunities being provided to these gamers, we aim at fulfilling the needs and expectations toward professional gaming by delivering products for not just people who have chosen gaming as a profession but also are budding gamers.
TGR – Gaming Laptop remains a niche concept in India because of its price sensitivity. How do you wish to break this stereotyping and provide a worthy solution for Indians?
GC – MSI is constantly looking at avenues to engage with and build the gaming community here. We have been hosting gaming events at least three times a month across the country and have already organized more than 100 campus events, not just to create a deep bond with gamers but also give them an opportunity to build a better gaming environment in future. We aim to provide more e-sports opportunities to youngsters and let them enjoy the experience.
We also have a huge product line-up starting from a very affordable price for consumers who are looking to enter into the gaming space. We will additionally look at providing bundled offers and schemes during occasions to make our products more accessible to the Indian consumer. We will also continue to focus on activations to engage with the young consumers and build the e-sports culture in the country.
TGR – With popular Esports titles and advent of VR games and cloud gaming, how do you see overcoming challenges of pain points like last mile connectivity, bandwidth along and data center technologies that could drive an immersive user experience?
GC – Online gaming has really come a long way as the entire scenario has evolved from a single-player arcade to multiplayer consoles, to now mobile gaming with augmented reality being the base of the game. Game developers are constantly taking advantage of the growing technology trends that are now improving playability. With VR and AR being introduced in these games, photorealistic graphics are something that are catching everyone’s eyes.
MSI is always finding solutions to develop the gaming environment more by bringing in the latest technology and integrating hardware and software smoothly to enhance the gaming experience for our end consumers. With technology such as the Dragon Center, the consumer can easily control RGB light to have an immersive experience while gaming along with that MSI’s integrated solutions, users can also sync preference over the cloud across devices.
This post is in fact a fastidious one it helps new net users,
who are wishing in favor of blogging.
I don’t even know how I finished up right here, but I believed this publish
used to be good. I do not recognise who you are but definitely
you are going to a famous blogger should you are not already.
Cheers!
I for all time emailed this website post page to all my friends, for the reason that if like to read it next
my contacts will too.
I just could not go away your site before suggesting
that I extremely enjoyed the standard info a person provide in your visitors?
Is going to be again regularly in order to check up on new posts
SuperEnalotto prizes are suubject too 20% tax
on any portion of a prize exceeding €500.
my webzite FELX비트볼
Officially recognized as the Republic of Korea
(ROK), this is a nation which is positioned in East Asia
that shares its borders with Noryh Korea.
My web-site read more
After I initially commented I appear to have clicked the
-Notify me when new comments are added- checkbox and from
now on each time a comment is added I recieve four emails with the exact same
comment. Is there a way you are able to remove me from that
service? Thanks a lot!
At King of Kash, wwe do not carry out standard credit
checks to see if you qualify forr a single of our loans.
My webpage :: 정부지원대출
A link titled ‘Exclusive’ on the menu bbar connects to
a page with one-of-a-sort slots, roulette and blackjack selections.
Also visit my webpage; 온라인카지노
Thee is also a built-in tag editor and a ton of customization solutions for button styles, fonts, themes, and now playing notifications.
My blog … 클레이파워볼
Under, we’ve compiled some of the most frequent inquiries on this topic
along with their answers.
Here is my blog: 바카라사이트
After lenders discover your requeest appropriate,
they send yoou gives, and yoou can take your get in touch
with accordingly.
Feel ree to surf to my homepage; 기타 대출
Most of the cases, you can apply to several lenders with nly a single application.
Here is my website :: 신용대출
Direct lenders have the lowest interest rates and
highest loan amounts.
Here is my webpage 대환대출
The Fifth Circuiit disagreed, ruling that the Wiree Act applies only to sports betting,
not other forms of gambling.
My homepage … homepage
Alll fans, regardless of age, oughtt to hazve a ticket in reserved locations.
Also visit my page – 몬스터파워볼
You can also use our Borgata NJ Casino promo code (GDCBONUS) to get a generous welcome bonus
worth uup to $1,020.
Feel free to vvisit my web-site … fnote.net
Ouut of each and every ten unemployed Kenyans, seven are
young men and women aged 35 and below.
My blog post 여성알바
If you want too ancel it with your bank you should really wait till wwe have conirmed
to you that your loan agreement with us has been closed.
Look into myy blog post: 정부지원대출
In addition,their group is also ready to offer power medicine aand yoga therapy research.
Here is my web blog … 스웨디시마사지
This internet web site acts as a ticket agent, shopping forr official lottery
tickets on your behalf.
They also can get in touch with the airline straight or uuse an on-line
website.
Also visit my page – 유콘파워볼
Named for its Fabric Row address, Fabriq offers both traditional spa solutions and regular Chinee medicine.
Look at my blog :: 홈타이 스웨디시
If “Squid Game” is something to go by, it’s tough to find jobs in Korea,
let alone make a living and survive.
Also visit my web blog; 아가씨알바
interviews with the subjects in 3 of the research,
a concentrate group in the
Here is my web site … 스웨디시 아로마
Rev it up with thrilling casino action featuring
anexpansive gamming floor.
My website … 카지노사이트
If we apply for loans at banks or other firms,
their processes can take weeks to months.
Also visit my bloig … 신불자대출
Thee state of Texas is recognized for its heavy-handedness in regulatingg gambling activity and these who
allow the hobby.
my web-site: webpage
You’ll want tto take into account an oil’s chemical composition and purity, aas effectively
aas how you program to use it.
My blog :: 전남 스웨디시
Parimatch is among the international betting businesses that operate in many CIS countries.
Feeel free to visit mmy site check here
Alterations in unemployment, estimated from tthe household survey, are ann additional headline grabber.
Here is my webpage … homepage
For example, yoou deposit £15 using your Skrill account and you will be matched with
another £15.
Feel free too visit my web page: webpage
In 2017, the geranium oil market place in India was valued at USD six,578.35 thousand.
Here is my web site 스웨디시마사지
Hold in mind that there are couple of player protections
from the US government when playing with aan offshore sportsbook.
My blog :: homepage
Players caan choos their price tag per play, with larger obtain-ins yielding tthe largest proable prizes.
Here iis my page; 파워볼게임
Positive, some of the largest and most progressive states like our own are amongst the full-timers.
Feel free too visit my blog post:website
This website pulls most of its jjob postings from ZipRecruiter, so you might see some overlap if you use each job boards.
Also visit my web site :: 마사지 알바
In contrast, practically half of higher college graduates had been in the lowest revenue quartile.
Also visit my page – 업소 알바
The whole borrowingg procedure of on the internet loans is not accomplished manually.
Also visit my webb site – 당일 대출
Thhis shouldn’t take extended at all, and in truth, it is
typical for applicants tto receive their qulte in a matter oof minutes.
Feel free to surf to my site 대출나라
In reality, mst random numbers
Here is my page – 몬스터파워볼
A minimum deposit of $20 created vvia cryptocurrency is needed
to qualify.
Review my website: more info
With a 98.56% payout percentage and a maximum jackpot of three
million, you could be asking oneself if you happen to be
feeling lucky.
Here is my page – read more
This is thee opposite of the usual pre-match bettng that sees
the line and marrkets close at the start of tthe match.
Also viisit my blog – web site
So you will have a complete lot of games like Slots, video poker, table games and additional
to play.
Also visit myy page: aibixx1.com
Even so, licenses hazve been issued and construction has begun on full-scale integrated
resorts such as Paradise City and Inspire Integrated Resort.
Here is my site … 카지노사이트
Blackjack is a casino game with relatively good odds for the player.
Allso visit my web blog … click here
Baccarat is an additional cardd game that’s played
at casinos about the globe.
Here is my web page; website
137880 945922I adore foregathering valuable information, this post has got me even far more info! . 705907
I am extremely impressed with your writing skills and also with the layout on your blog.
Is this a paid theme or did you customize it yourself?
Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these
days.
Thanks for the good writeup. It actually was once a leisure account it.
Glance complicated to more brought agreeable from you! However,
how can we be in contact?
My brother suggested I might like this web site.
He was totally right. This put up truly made my day.
You cann’t imagine just how much time I had spent for this information! Thanks!
I like what you guys tend to be up too. This kind of clever work and coverage!
Keep up the awesome works guys I’ve added you guys to blogroll.
I was curious if you ever considered changing the layout
of your website? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or two
pictures. Maybe you could space it out better?
Thanks for a marvelous posting! I seriously enjoyed reading
it, you might be a great author.I will be sure to bookmark your blog and
may come back later in life. I want to encourage continue
your great writing, have a nice day!
Everything is very open with a really clear description of the challenges.
It was truly informative. Your site is useful.
Thank you for sharing!
Nice post. I learn something new and challenging on blogs I stumbleupon every day.
It’s always interesting to read articles from other writers and practice a little something from other websites.
Hiya very nice web site!! Guy .. Beautiful ..
Superb .. I will bookmark your site and take the
feeds also? I am satisfied to find numerous useful info right here in the put up,
we need develop more techniques on this regard, thank you for sharing.
. . . . .
It’s actually a nice and useful piece of information. I’m happy that you simply shared this helpful information with us.
Please stay us informed like this. Thanks for sharing.
My partner and I absolutely love your blog and find many of your post’s to
be precisely what I’m looking for. Would you offer guest writers to write content to
suit your needs? I wouldn’t mind creating a post or elaborating
on most of the subjects you write with regards to here.
Again, awesome web log!
My programmer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the
costs. But he’s tryiong none the less. I’ve been using WordPress
on a number of websites for about a year and am worried about
switching to another platform. I have heard good things about blogengine.net.
Is there a way I can import all my wordpress posts into
it? Any help would be greatly appreciated!
Unquestionably believe that which you stated. Your favorite
reason seemed to be on the internet the easiest thing to be aware of.
I say to you, I certainly get irked while people think about worries that
they just do not know about. You managed to hit the nail upon the top and defined out the whole
thing without having side-effects , people could take a signal.
Will likely be back to get more. Thanks
Right now it appears like Movable Type is the preferred blogging platform out there right now.
(from what I’ve read) Is that what you are using on your blog?
Thanks very nice blog!
sleeping music
It is a pretty unremarkable slots game, but that may well be the ideal point about it.
Earlier, it was accessible just in casino, but now you can play it online!
I’m grateful for the blog post. I’m really looking forward to reading more. Fantastic. ios-15.com