“More creators joined in and many professional players started as content creators during the pandemic” – Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming

In a recent interaction with Abhishek Aggarwal, Co-Founder & CEO, Trinity Gaming we discussed various topics such as what Trinity Gaming offers to its clients, monetization for creators, challenges and more.

For the readers to get a better idea about the company, we asked Abhishek to briefly tell us about Trinity Gaming and what it offers to its clients.

Abhishek explained, “Trinity is a talent management agency established to act as a bridge between potential gaming content creators and brands. We believed that gamers needed systematised management to grow better. We provide our budding creators with graphical assistance, tips on growing more in the industry and help them create a clear path towards their career in esports”. 

We then briefly talked about how the company acts as an intermediary between brands and creators. We asked, what kind of steps does Trinity Gaming take to bridge the gap between brand and influencers? What causes the need for such an intermediary?

“Trinity Gaming focuses on connecting the right influencer with a brand according to their requirements. The selection of the influencer totally depends on the brand. We realized there are a lot of content creators and influencers who are unaware of how to deal with a brand which somewhere causing hindrances in their growth”, he said. “Therefore, based on the potential and interaction level of the creator he/she is given the tools and guidance to negotiate with brands.”

Working with various brands and creators is not an easy job, hence we wanted to know how Trinity Gaming deals with the challenges faced while setting up campaigns and integrations.

Abhishek said, “There are a lot of challenges faced while developing a campaign for the clients, as everyone has different requirements and different point of view but we manage to successfully manage them. Trinity has a team on board which studies about the clients and their requirements and draft out a specially designed campaign for that particular client.”

We asked Abhishek to tell us about some of the brand integrations made possible through Trinity Gaming and how they are executed.

“Trinity has collaborated with a lot of brands some of which are India Today Group, Network 18, ASUS, and Red Bull etc.”, said Abhishek. He further added, “One of our top creators Dynamo Gaming collaborated with ASUS ROG 5. We also collaborated with applications like MPL for promotions, India today league initiated by the India Today group. We built a custom made PC for our creator “Dynamo” by collaborating with different brands and many more as well. We make sure to give our creators collaboration opportunities with the brands we associate with.”

Creators often face problems with monetizing their content, especially when the audience is small. We wanted to know what Abhishek had to say about monetization for smaller creators.

“This is one of the issue that most of our creators face about monetizing”, he said. “We have always suggested our creators, first focus on growing their channels, improvising their content and gain an organic audience. What Trinity always sees is the passion of the creator. Success and great earnings will be obtained gradually.”

We asked Abhishek to shed some light upon what the deliverables & perks are for an influencer/ content creator wanting to work with Trinity Gaming.

He replied, “Perks and support differ according to the needs and the requirements of the creator. Some creators need graphical assistance, editing assistance, peripherals support, etc. and some needs brand collaborations. We focus on dealing with our creators individually to cater to their growth in the industry. Based on their requirements efficient support is provided to each and every creator and influencer on board.”

As we all know due to the pandemic, there are no gaming events, conventions or esports LAN tournaments being held. We asked Abhishek, how has the pandemic impacted a service-based company like Trinity Gaming?

Giving us some insights, Abhishek explained, “Trinity was somewhat affected due to the pandemic but as trinity is a talent management agency and not an esports agency directly dealing in tournaments, we did not face as many challenges. In fact, during the pandemic, more creators joined in and many professional players started as content creators and streamers which helped in increasing our pool.
We definitely experienced fluctuations in brand collaborations which we were able to manage in a short period of time.”

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