Gaming Industry’s Love for Music – A perfect KO match!
Music & Gaming – Relationship goals worth discussing
Ludo King:
Ludo King released a song called ‘HINDUSTAN’ on August 8th to represent its Indian roots.
‘HINDUSTAN’ is a song that expresses the feeling of patriotism towards India.
This song represents modern as well as rural India, its diversity, historical importance, women empowerment, improved literacy rate, excellence in sports & the might of its military forces.
Also in 2018, Ludo King had released it’s official song with Indian playback singer ‘Mika Singh’.
Free Fire:
Free Fire’s most recent song, ’Just shake it’ for introducing their Beach Party event.
Free Fire also released a song this year called ‘Vale Vale’ with DJ Alok, a Brazilian DJ & record producer who is ranked the 11th best DJ in the world by DJ Mag
He has an in-game character with his own name & an emote too.
PUBG Mobile:
Did you know, Alan Walker performed ‘On my Way’ & ‘Live Fast’ at PMCO 2019 Berlin.
Also renowned Indian rapper ‘Badshah‘ & performed at PMCO 2019 Malaysia.
League of Legends:
League of Legends has its own library of songs, the most popular being ‘Legends Never Die’ (Worlds 2017 Soundtrack) & ‘Warriors’ by Imagine Dragons (Worlds 2014 Soundtrack).
You can access their whole library here.
Fortnite:
Fortnite over the years has created many in-game events, The most noteworthy being the ‘Marshmello Concert‘ & the ‘Travis Scott Astronomical Experience‘ event amassing over 27.7 Million unique live viewers.
Music not only helps bring the characters and their stories to life, but also brings the community together.
Above are only few of many such instances where gaming publishers collaborated with music industry individuals.
But why are game publishers doing this? Of course it works, but what is the objective here? Promotion? Influence?
Recently we have also seen a rise in web series/movies based on video games. Perhaps game publishers are trying to attract mainstream entertainment audience to their games. One thing is for sure, these collaborations and associations are going to help both industries.
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